Steve Yegge from Google
aka... the guy with the world's longest blog posts.
"Google will probably fire me for this talk."
Branding is something that every programmer ignores. We believe that we will build something and people will just love.
New Coke vs. Coca-Cola Classic
One of the biggest marketing blunders ever.
"That would be like marketing a new and better God."
59% believed that the new Coke tasted better in a blind taste test.
That number drastically changed when the label changed and there was a associated change in the visual perception of the product.
